How to Overcome the Confidence Gap

How to Overcome the Confidence Gap

Reading Time: 4 minutes

From the moment we are born, society whispers its expectations into our ears. For women, these whispers often echo a familiar refrain: be polite, be accommodating, and don’t make waves. We are conditioned to be less assertive and confident compared to men, and this conditioning lingers long into adulthood, affecting our entrepreneurial dreams and self-belief. But it’s time to break free and embrace our power, ambition, and worth as women entrepreneurs. Let’s unravel the mystery behind the confidence gap and discover the key to unlocking our limitless potential.



Societal conditioning is the first culprit we must confront. From a young age, we are bombarded with messages that tell us to be demure and to prioritise the needs and desires of others over our own. We internalise that being assertive or showing confidence is somehow unladylike or abrasive.



Imposter syndrome is another villain that lurks in the shadows, affecting women, and it whispers doubts in our ears, making us question our accomplishments and fear being exposed as frauds. But we must remember that we are not imposters but warriors, pioneers, and visionaries. Our dreams are valid, and our voices deserve to be heard.



The lack of representation in entrepreneurship further exacerbates the confidence gap. When we don’t see women like us succeeding, it’s easy to question our own abilities. But let us look beyond the limitations of the present and envision a future where black women as entrepreneurs are the norm, not the exception.


It’s time to rewrite the narrative, but we cannot do it alone. Research, such as NatWest’s Rose Review to studies by the Global Entrepreneurship Monitor and the World Economic Forum, have identified the challenges faced by female entrepreneurs due to the confidence gap. More needs to be done to support women to overcome the gap so they can reach their true potential.


In pursuing entrepreneurial dreams, black women face unique challenges that demand our attention and resolve. The intersection of gender and racial biases creates a battleground where stereotypes and prejudices threaten to undermine our confidence and deter us from reaching our full potential. But we refuse to be defined by these challenges. We are resilient, resourceful, and ready to conquer the world.


The first obstacle we encounter is the weight of intersectional biases. As black women, we are confronted with the biases that arise from both our gender and our race. Stereotypes and prejudices attempt to diminish our capabilities and relegate us to the margins. Inequalities are exacerbated further when you intersect gender identity and a person’s physical and learning ability.


Access to capital presents another hurdle on our path to success. Discriminatory practices and unconscious biases create disproportionate barriers, denying us the resources and funding to bring our entrepreneurial visions to life. Black women are seeking out alternative avenues, exploring creative funding options, and refusing to let the scarcity of capital hinder their ambitions. But we must address the disparity in venture capital distributed to black entrepreneurs


According to a report by Extend Ventures ‘Between 2009 and 2019, just 0.24% of venture capital went to teams of Black entrepreneurs – 38 businesses in total. Out of those, only one Black female founder raised Series A funding acrose 10-year period.’


The absence of a supportive network adds yet another layer of complexity. Existing entrepreneurial networks are often dominated by white males, leaving black women with limited access to mentors, sponsors, and professional connections. But we are resilient network builders, networks have emerged across cities, and online communities have been created to fill this gap. Institutions and organisations can invest in partnering with networks to help support more black women in business.


We must hold institutions accountable for perpetuating biases to overcome these additional challenges. Equity and inclusion for black entrepreneurs, particularly women, need to be prioritised.


Unleashing Confidence: Empowering Strategies for Success

In the face of the confidence gap, we refuse to surrender. We are black women entrepreneurs driven by determination and resilience. We understand the unique challenges we face, and we are ready to overcome them with unwavering confidence. Here are empowering strategies that will propel us forward on our entrepreneurial journeys.


Build a Supportive Community

Surround yourself with a diverse network of mentors, peers, and allies who understand the trials and triumphs you encounter. Engage in communities that uplift and empower black women entrepreneurs, where you can find inspiration, guidance, and the invaluable support that fuels your confidence.


Invest in Skills Development

Confidence often stems from competence. Focus on building a strong skill set and knowledge base. Acquire expertise in your industry by seeking relevant training programs, workshops, and conferences that enhance your entrepreneurial capabilities. Continually challenge yourself to expand your skills, as each new accomplishment reinforces your belief in your abilities.


Confront Imposter Syndrome

One of the most significant barriers to confidence is imposter syndrome. Recognise and challenge it when it arises. Celebrate your achievements both big and small. Acknowledge your strengths and remind yourself that you deserve to be in the entrepreneurial space. Cultivate a positive mindset that reps self-doubt with self-assurance. Surround yourself with affirmations and seek professional help if needed, as there is strength in asking for support. 


Embrace Diversity and Inclusion

By championing diversity in all aspects of your business, you create an environment that fosters a sense of belonging for yourself and others. Celebrate the unique perspectives and talents that every individual brings. Empower other underrepresented entrepreneurs, as their success only strengthens the collective power of our community. By fostering inclusivity, you enhance your own confidence and inspire others to do the same.


Seek out Mentors and Role Models

Identify successful black women entrepreneurs who can serve as beacons of inspiration and guidance and use their wisdom to navigate the entrepreneurial landscape. Learn from their experiences, absorb their

knowledge, and understand that your aspirations are achievable. Mentors can provide valuable insights, support, and encouragement throughout your entrepreneurial journey, helping bolster your confidence and navigate the challenges ahead.


Finally, if we continue to uplift one another, forging our own paths and creating spaces that celebrate diversity, we will inspire future generations of black women entrepreneurs. We become beacons of hope and possibility, proving we can overcome any obstacle with determination and resilience. In our pursuit of success, we must be unyielding in our commitment to fostering our own confidence.


Let us uplift one another, share our knowledge, and celebrate our achievements. Together, we have the power to break through the barriers that attempt to hold us back. We are the embodiment of resilience, innovation, and unwavering confidence. The world awaits our brilliance. Together, we will unleash our potential, create our legacies, and leave an indelible mark on the world.

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